Welcome

Welcome to the website of Responsible Retailers of Alcohol in Ireland – RRAI.

In 2009, the Irish retailing industry established a company called Responsible Retailing of Alcohol in Ireland Ltd. (RRAI), under an independent Chairperson, Mr. Padraic White. The main objectives of the body are to:

  • Implement the RRAI Voluntary Code of Practice on the Display and Sale of Alcohol Products in Mixed Trading Premises.
  • Communicate the Code to all relevant stakeholders.
  • Support participating retailers to the Code with relevant information and training products.
  • Measure compliance with the Code by means of an independent retail audit.
  • Establish a credible and effective customer complaint procedure regarding the Code.

The Chairperson of the RRAI presents an independent report on the industry's compliance with the Code to the Minister for Justice and Equality on an annual basis.

Accessing RRAI In-Store Information Materials

Should you wish to download RRAI information materials in .pdf format (suitable for printing and in-store display), please visit the Member Resources page of this site, which is a sub-heading of the "About Us" heading towards the top of this page.

 

Please note it is possible to return to this home page at any stage by clicking on the RRAI logo situated at the top of this page.

 

Latest News

RRAI launches consumer hotline for complaints on display and sale of alcohol

(15 Jun 2011)
RRAI launches consumer hotline for complaints on display and sale of alcohol

Minister Dermot Ahern promotes awareness of Code for Mixed Traders

(10 Mar 2010)
Press Release at public event to highlight awareness of the voluntary Code on the sale and display of alcohol in mixed trade premises. Event held at 12.30 on 10 March 2010 at 56 Dame Street Dublin 2.

© 2014 Responsible Retailing of Alcohol in Ireland

  • C/O 84-86 Lower Baggot Street, Dublin 2, Ireland 
  • Phone:
  • Fax:
  • Email: info@rrai.ie